I was walking on the treadmill this morning the same way I do every morning and I was keeping quite a pace. I aim to keep my heart rate around 130bpm for 40minutes. And you know what, I love it!

Most days, though, it’s so super easy. I have my iPad on playing something (Bridgerton at the moment. I typically find it takes about ten minutes to kind of settle into my rhythm. For my heart rate to level out and for me to forget that I even have a body!!!!

There’s a point in time, where my body seems to click and be at one, which perhaps doesn’t make sense but it’s the only way I can kind of explain how it feels.

We watched a movie on the weekend “Ford vs Ferrari” and I have to say, whilst I am a fast, loud car lover I did not find this movie engaging at the start. It took a while. But one of thethings I loved about it, was in once scene where the narrator was saying that there’s a sweet spot at about 7000rpms that it’s like you and the car become one and there’s a flow that kicks in. (I paraphrase and this isn’t a direct quote, but it was words to this effect).

This is how I feel on the treadmill. It’s like until I hit ‘the zone’ it can feel a bit more like hard work, but when you hit it, you really hit it and it all becomes easy. Well simpler.

This morning, however, I was really noticing my self-talk–yes while watching Bridgertonand taking some quick boomerangs! Noticeably more distracted this morning. I was aware of my legs feeling not quite as light. I noticed feelings in my calves and my thighs. My self-talk was that of “wow. I feel more like I’m struggling today. What the heck is that all about”…

BUT… as soon as I acknowledged the thought and turned my attention elsewhere, bam! No more self-talk and I couldn’t tell you if there was any discomfort in my legs. In fact, I couldn’t even tell you if I had legs or arms or a nose. I just assume that they were there.

I recall years ago a coach talking to me and a group of others about pain. Pain only exists when you think about it. So, think about that for a second. I know, for me, there are times that I can have a debilitating headache… but if I think of other things, or distract myself, I ‘forget’ that I have a headache.

Another day at the gym, pushing weights and feeling like my arms were about to drop off, I took my mind elsewhere and my body just knew what to do. Finished the workout andTHEN the pain returned because I was kind of expecting it! (I’m talking pushing yourself kind of pain, not the pain of oh shit I’ve just broken something pain!).

Our minds are so incredibly powerful.

I love this quote“You have power over your mind–not outside events. Realize this, and you will find strength.” Marcus Aurelius

What you choose to focus on will affect you in that moment. Nothing outside of you unless you choose to focus that.

“Yeah, yeah, Nicola, but how does this relate to business, content or anything that we need to be doing?”

I hear it all the time. People worrying about what other people will think of them if they post something about themselves.

Worrying about what their peers are going to think.

Thinking about things working or not working.

Getting stuck in their heads about “not knowing what to say or talk about”

What if nobody engages?

What if nobody reads it?

What if I don’t achieve my goals?

Notice how much of this is negative!

It’s a lot. And it’s no wonder that people don’t find it ‘easy’… It’s because they’re overthinking.

You’re likely overthinking.

It’s ok. I was an over-thinker. Like the first 10minutes on the tready this morning.

But when you keep going, you keep writing. You keep trying, you keep giving it a go… it all becomes oh so much easier.

I promise!

The thing to do is start.

It will be hard. Or it might not be.

But if you choose to focus on the thoughts that ‘every day, in every way, this gets easier and easier’, then it will.

I promise!

If you choose to think about the people you want to help and what they need to hear today,it gets easier.

I promise.

Far too often people just get too damn caught up in themselves. Your content creation is is much about the people you want to work with as it is about YOU. But it can’t just about you and not at all about them, because then it’s all just an activity in self-promotion without any benefit to anyone else. And I know that this is not about you.

It’s ALL about the union, the sacred union, of them and you.

Your audience feeling like you get them. Like you understand them. To help them to feel safe enough to reach out and ask you for help.

It’s also about you. You sharing your heart, soul, thoughts, insights, advice, hints and tips…so that they can get to know you and see that you are genuine.

The internet is full of rogues and charlatans just out to get people to spend money with them…

There are plenty of shady characters using dodgy techniques to flat out manipulate people into spending money with them.

So what makes you different to them?

You’re one of the good guys.

You deliver on what you sell.

You follow through.

You care.

You are genuine.

You can and will go the extra mile to help people.

How do I know this? Because you’re here. You follow me and like attracts like!

But it takes pushing through the discomfort of marketing yourself and putting yourself out there in order to reach these people.

It’s time.

Time to show the world WHO you ARE.

It’s time to show the people you dearly want to help that you are the person for them.

It’s time to break the seal and let the flow kick in.

Because it does.

If you practice and when you allow it!

Then it just feels like this is part of you. Like it’s always been so.

Just like when the 7000RPMs kicks in and you and the car become one.

Nic x

PS. If you know you need to start putting yourself out there more… and you know you need to start sharing more of you.. then you’re going to love my signature program#Contentology. Daily content prompts designed to help your audience get to know you. Yes, you’ll stand out from the crowd. Yes, you’ll get more engagement. And there’s the added bonus of a kickass supportive community who will help you with the accountability! We start on the 1stof of Feb. It’s only $97 (which is a steal!) and if you come in for the month of February, you can be a part of the #QueenOfContentology competition where you go in the running to win $1000!!!!! Find out more here: https://join.nicolamoras.com.au/queen-of-contentology