There’s a new ‘thing’ every 5 minutes, right? I mean, take a look at your Facebook newsfeed for a moment and there’s adverts all about bots, retargeting, list building, 5-figure speaking, million dollar blueprints, the latest ‘this’ and the latest ‘that’…

It’s fricking exhausting trying to keep up with it all, don’t you think?

So what do you do about it? The KEY is that you want a STRATEGY that will stand the test of time. Yes, you always want some tactics that will stand up as well, HOWEVER, when the STRATEGY is SOLID, it makes the tactical implementation so much easier because you don’t need to rework everything.

Find out my take on Fad-Proof marketing. If you have any questions or comments, feel free to leave them below.

Nicola

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