In marketing we have the ‘usual’ way of marketing, which is relying solely on the Features and Benefits of our programs or products to help move someone towards making a decision to buy from us.

In VISIBILITY marketing we can do the same.. but… the problem with relying on this strategy and the “how to” content strategy is that you can end up finding yourself in a competitive space where you end up having to sell yourself based on the inclusions of something – eg. The number of modules for instance or the number of 1:1’s you might get with someone.

Whilst some of these things may be an important part of the decision making process for a client, most importantly in this day and age we should be focusing on creating a HELL YES feeling within our prospects which is a combination of US, the features and beneifts of our programs, the expected outcomes and our personalities.

This is what makes us appealing. Otherwise it become a “I can buy that for $2 cheaper from Trader Joe’s down the corner” …

Check out The Coffee Run from today

Nicola