I was talking with a business owner today who has 20+ years in the ‘industry’ and we were discussing what you can do differently to amp up the business aside from just ‘marketing’ more. This is a universal question I tend to get from most business owners these days as they start to realise that with more and more people coming onto the scene, they need to reinvent, pivot and DIFFERENTIATE themselves if they are going to stay not only ‘in the game’ but also on top of the game. I talked about it in The Coffee Run today why working on your own Rockstar Positioning is crucial and why your PERSONALITY is going to play a huge part in all that you do. (Hint: This means you’re going to have to start to steer away from marketing what you sell and start marketing yourself as well as what you do). Your personality and knowledge is EXACTLY what will cut through the noise online. Are you up for the challenge? Catch the replay of The Coffee Run here: