Have you ever felt the yearning of your soul?

 

The pull. The tug. The downright push to do something more, be someone more and essentially step more and more into you?

 

 

Do you know why we feel music moves us? Well, obvs because it does… but it’s more about us believing in that music and believing the artist who is singing or performing it.

 

 

I watched the majority of Fire Fight last night and I loved the shit out of most of it. Funnily, though, I said to the kids before K.D. Lang came on that they’d probably be bored with her and perhaps they should go to be #schoolnight

 

 

But me, I sat there transfixed. I felt like I could feel her singing to my soul. It moved me.

 

 

Similarly when Queen & Adam Lambert came on and they played the clip of Freddie. #dead For whatever reason why, I had tears in my eyes. It moved me.

 

 

These people weren’t singing to me, but I felt like they were. I felt like they got me. That they understood me. That their music could pierce the wall to my soul and it’s like they released something tightly wound in there. I didn’t say it would make sense, you guys! I did say it moved me.

 

 

When you’re putting your content out there, this is what your audience are actually looking for.

 

 

They’re yearning to be understood even if they don’t realise it until they read your content.

 

 

POUR YOUR EMOTIONS INTO IT.

 

 

Talk about the hard times you’ve gone through. I’ve shared multiple times about undiagnosed eating disorders, domestic violence, feeling like an outsider most of life and the climb and the fight to get back to being me. To being someone who can look at herself in the mirror and not hate what’s looking back at her. To the times when you’ve been devastated and heartbroken when things haven’t worked the way you wanted. The sadness. The melancholy. The feelings of being let down or being someone who let someone down.

 

 

Talk about the so-so times. The times when you’re doing the do to get by. The things that need to be done. And how that FEELS. Talk about how it’s weird to feel like you have so much to say, but no matter what you do it just doesn’t feel like it will come out. Like the times that you know you could do more, be more but you just can’t seem to move through or past the not shit but not greatness either.

 

 

Talk about the freaking ammmmmazing times. The times when you smash your targets. Or you reached the top of the mountain. Or the time that you felt exhilarated and alive and full of passion and love and like you were going to burst. Much like how I feel when I skate. I feel alive and FULL. I’ve made millions online. I’ve done so freaking well. I have helped 10’s of thousands of people over the years – paid and free. I’m super freaking proud to be able to make your life easier because you see the brilliance in yourself that I see – even if it is ‘eventually’!

 

 

The thing that your audience are looking for are people who are REAL.

 

 

Social Media is full of BullShit. Let’s just call it like it is, for a start!

 

 

It’s filled with wannabe’s and gonnabe’s and honestly a whole lot of cbf-ers as well!

 

 

Which means that the BS detectors that people have are super sensitive, right? Like off the chart sensitive. They smell bullshit a mile away. Are you bullshitting? Because you’ll get caught out quickly! If you’re not (and I know if you’re reading this, you’re totes not full of bs at ALL. Not by a long shot), then you’ve got to find a way to stand out amongst all the crap out there.

 

 

“Easier said than done” is what some might say. Well, I also call bullshit on that, too! Easier said than done if you do the same thing as everyone else. If you write the same way as everyone else. If you pump out the same marble pastel with a touch of gold (or silver, you rebel) that everyone else does, you’re going to blend in… even if your words are different.

 

 

Be prepared to be BOLD.

 

Be prepared to be VULNERABLE. I know. It’s shocking. And scary. And oh so liberating.

 

 

Vulnerability in your content, your branding, your way of being will be one of the things that set you apart.

 

 

The second thing is you need to be focussed on establishing your POSITIONING. What I mean by this, is you standing up for what you believe, sharing your processes, your thinking, your rationale and your content. This means having the commitment to SHOWING UP and talking about it.

 

 

It means owning your experience, your knowledge and deciding  DECLARING that you are an expert at what you do. That you can help people. It’s absolutely about declaring the fact that you are a total badass and that people should be listening to you.

 

 

And this is where the believability kicks in.

 

 

K.D. Lang had the biggest spike in donations through her TWO SONG SET.

 

 

She rolled up on stage with no shoes on. Wearing white. A pianist and herself. She had her eyes closed most of the time. But fuck was she connected to everyone in that stadium and to all watching. Transfixed. Believing her. Being taken on that journey.

 

 

The only reason that this happened is because we all believed her.

 

 

I had a smile on my face the entire time Queen & Adam Lambert were on stage. Couldn’t wipe it off. It was a different performance to K.D. Lang for all the reasons you know, but I believed them too.

 

 

Hilltop Hoods. I believed them. They looked like they were having the time of their life. Amy Shark. John Farnham.

 

 

Honestly. We all believed them. All living their best lives.

 

 

I need to believe you if I’m going to buy from you.

 

 

I need to connect with you if I’m going to buy from you.

 

 

Help me to do that with everything you’re putting out there.

 

 

It means not only getting out and spruiking the shit out of what you’re selling. It’s about adding value to me as well. Educate me. Entertain me. Help me. Help me get to know you. To feel like you’re THE ONE to be trusted.

 

 

Your audience are yearning for this.

 

 

They’re waiting for you.

 

 

They want someone they can believe.

 

 

Let that person be you.

 

 

 

Learn how to do this in Eye of The Tiger amongst other things that will have you positioning yourself as a Rockstar in your industry.

 

You were born for this.

 

www.nicolamoras.com.au/tiger