When I first moved to Mildura from Adelaide on a leap of faith (long story, but essentially I followed my husband who wasn’t my husband back then, to Mildura because they wouldn’t move the grape farm to Adelaide, so I had to move here!!!! How rude. Anyways…….) I was working for one of the major banks in Australia doing home loans for people. And I LOVED IT….

But as with most country towns, the competition to win the business was fierce. I was working in a branch that was next door to a bank which was next door to a bank, which was next door to another bank, which was around the corner from another bank, which was opposite two credit unions which was down the street from another bank. All of these were around the corner from another bank which was up the road from another one, and around the corner from a broker which was just up from another broker, which was down the road from another bank and another!

You get the idea, right?!?!?!? Yes. There were a LOT of banks!!!!

Something that I learned very quickly was that people liked to shop around. They would often be very open with me about this and I didn’t mind. I knew that this was the way of the world, but I also learned very very quickly that the best way to win the business was by being myself….

I would ask them, whilst they were in my office what it would take to win their business. And it wasn’t just pricing, although that was a major factor. It was that they wanted someone to be available. Someone they could rely on. A human that they could book in with and talk to about their stuff rather than getting on the other end of the phone to try and work things out.

Naturally, I fought hard for my clients. I did everything I could possibly do so that they would get not only the best deal, but also the best service.

I started running home loan seminars, first home buyers seminars, investment property seminars and would get local collaborators into the nights as well. We’d do a presentation, some education and make sure that people could see that we, as a local branch, cared about them and their business.

Of course I didn’t win them all, but it wasn’t from lack of trying!!!

The thing that really hit home for me, was that the thing people seemed to love was when I was really me. When we were in my office, getting the work done but also being light and fun and caring and diligent all at the same time. The more I got to know them, the more they got to know me and we started building great relationships.

Still, to this day, I see previous clients around town and it’s always a joy to say hello and see what they’re up to.

This is the foundation of #Contentology. It’s where you get to share YOU online within the mix of the ‘business’ stuff.

Where you learn how to share a bit more about you, your life, your likes and your dislikes…

Because people on social media want to get to know you – the person behind the business. The person behind the logo. The person behind the camera who is a total badass at delivering the business shizness.

Learn how easy it is – with little effort.

The 5 steps we work through are:
1)Growing your inspiration
2)Growing your creativity
3)Create posts that are more personal
4)Grow your engagement and connection with your audience
5)Grow your sales

You can’t go wrong!!

Find out more and join here: www.nicolajmoras.com/contentology