Men. Women. Single. Married. Kids. No kids. Retired. Just graduated. 

Will I cut out half of my market?

Am I too specialised?

Shouldn’t I just keep it broad?

Everybody needs my stuff.

What if nobody buys.

There are sooo many things that roll around in people’s heads when it comes to trying to work out their niche. There’s a million and one ways to do it, of course, and every business coach, marketing coach and social media coach will try you sway to their way of thinking! This is TOTALLY normal. We all (I hope) advocate for the ways that worked for US so that you can emulate it.

As you know (or you’re about to know) I like to think of niching as a way of connecting with my Hot Coal Clients.  People who are on my wavelength.

People who I LIKE.

People who will like me.

People I would walk over hot coals to help.

People who I’d hang out with.

People who I could have a champagne with.

People who I ‘gel’ with.

Call me selfish if you like, but for me these days, this is an absolute non-negotiable.

I like to use these techniques to create EMPATHY within myself before I start creating content. Before I write a sales page.

I immerse myself in what I image is your brain. Your life. Your experience.

For me, I can do this, because for the most part, people I tend to work with are similar to where I have been, so it makes it much easier for me to put myself into your shoes. To imagine what you’re challenged by, what you want, what keeps you up at night and what makes you sleep like a baby.

I know the things that light you up , and it all revolves around you feeling like your soul is on FIRE doing the work you love. Seeing the results of your clients and the people you help – even if they haven’t pay you yet!

You feel a sense of pride (resourceful pride!) when people shine and you know you’ve played even a small part in them getting to where they are right now.

Now. I have to let you know that 99% of my clients struggle with niche before we do the work I want to lay out to you in today’s video blog.

Of course, please let me know what comes up for you with this.

This is important and necessary for you to get results. For you to work with the people you LOVE working with.

As always, Remember The World Is Ready For Your Brand of Awesome.

Nic x

P.S. If you want my personal help with this, check out VISIBLE: The Immersive Experience. This is one of the core learnings you’ll get my help with. Click here to find out more about it.