I got a message the other day from a client who hadn’t looked at my business page for a while. I had sent her over there to investigate something (can’t remember what) and she sent me a message saying “YOU POST SO OFTEN!! How on earth do you come up with the content”?! (summarised message, of course!).
So, for me, what I do is this….. I LISTEN to what you guys tell me and share with me through here, through emails, through the trainings that I send and everything. I listen to what my clients tell me when we’re on calls and the biggest questions that they have.
IT’S NOT ROCKET SCIENCE!!!! You’ve just got to listen!
You see, what I’ve found happens a lot of the time, is this. We get so caught up in our own brains with what we THINK people want and need that we can, at times, lose sight of what is happening ‘on the ground’.
We all very smart. You are highly intelligent. You are awesome at what you do. YET WE TRY TO COMPLICATE THINGS!!!!
I mean, let’s think about it. I know that everyone needs to know how to market themselves, how to choose a niche, how to create free things, what to do in sales and they need help with their mindset, so on and so forth. YET, if I was to go out ‘to market’ with all of those things in an offer, THEIR HEAD WOULD SPIN off their shoulders!!!!
My advice is to keep it simple. Think about all the stuff that is being shared with you and just start talking about it.
For example. Right now, I’m sitting on a plane on the way to the USA and what I’m imagining is that YOU are sitting just behind the lid of my computer. I imagine that you have just asked me “Nic, how on earth do you create all that stuff’ and I LITERALLY can hear myself in my head telling you what it is that I’m do! And that’s how I write.
I write my posts, I film my videos, I create my free stuff completely YOU-CENTRIC!
Makes it sound easy, huh?
Well it is when we take some of the pressure off ourselves when we’re trying to be ‘clever’ about what it is that we’re doing!
ELIMINATE CLEVER! Keep it SIMPLE!
I also like to think about the multiple arenas that you guys play in every single day.
There’s family.
Life
Business
Parents
Siblings
Children
Business
Money
Health
Food
Lifestyle
Play
Faith
Spirituality
Motivation
Other relationships
Creativity
Structure
Order
Spontaneity
And so much more.
SO… when I’m trying to think of something to write, I think about YOU. I think about what I shared last and what you might be experiencing right now. And then, I look to create a post/content around that.
Hope this helps!
NIC xox