There a couple of schools of thought on marketing to a particular niche of people. There’s those are PRO-NICHE and those who are ANTI-NICHE. Now, for me personally, I fall SOLIDLY into the PRO-NICHE camp. I’ve tried it the other way and my marketing was shizen-hauzen!

This is really why I’m so incredibly passionate about teaching niche the way that I do. It’s not just a random person that you’re marketing to. Sure, you can probably help MANY, MANY PEOPLE of varying ages, experiences, etc etc. HOWEVER what I’ve found from a MARKETING perspective for people, it’s a helluva lot easier if you DO choose a niche.

In this video, I step you though my feelings on niche. Why it’s important. How I screwed it up – and how that screw up cost me about 2 years and most likely tens of thousands of dollars if I were to put a price on it.

You see, you’ve got to know this person DEEPER than you almost know yourself in order for you to CREATE CONTENT, MARKETING, posts, videos, trainings, blogs, etc etc so you can create an emotional connection with them. From THAT space it’s so much easier to do what you need to do.

Check out the training video and let me know your thoughts, questions and comments below.

Nicola

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