To create a Superstar Personal Brand, you must know:
1. What your personal and business values are,
2. What your beliefs are. Now, I’m not talking about your religious preferences, I’m talking about your beliefs about the world/people/your business in general.
3. You ABSOLUTELY must know who your ideal clients are.
One of the first things you can do when you undertake a Personal Branding exercise is:
- Take a look at your image. What are you wearing when you go to networking events or when you’re going to meet with a potential client?
Ask yourself the following 3 questions:
a. Is it appealing to my ideal perfect client?
b. Does it help me to stand out as the Superstar Expert that my market needs me to be?
c. Will I be remembered after I’ve left the room? What makes me different to everyone else here?
If the answer to any of these is no, then you need a new/revamped Personal Brand. (Or, if the if answer is I don’t know then we need to talk!! Most women in business don’t know the answers to these questions, by the way!)
Developing a Superstar Personal Brand that attracts new clients easily, is simple, when you know the secrets!
Another question I need to ask yourself though, is this: Do you know who your ideal clients are? Have you ever defined them? Are you wasting precious time and energy on your marketing because you’re going for a more ‘blanket’ approach?
Is my image going to attract them? Is my website ‘speaking’ to them? Is my marketing getting inside their heads….. is my Personal Brand doing what it needs to, to get me the clients and make me the money that I deserve?
I was sick and tired of working like crazy trying to get new clients…now I know better!!
Let me know your thoughts!
Nicola xx – Your Stylish Business Fairy Godmother xx
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