Have you seen the latest LIBRA ad talking about the stigma attached to menstruation and their very apparent mission to repattern it?

I found it fascinating on a few different levels.

Most of what I appreciated, however, is that it’s a GREAT way of demonstrating polarisation in a way that is confronting for some viewers and not at all aggressive… Polarisation gets a bad wrap sometimes, so it’s good to see it done in a way that is not aggressive.

Catch the coffee run from this morning for a few different parallels of what we can glean from this that you can then implement into your marketing.

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