There’s not much worse than seeing some who is boring. Who has no personality and you aren’t at all compelled to listen to them, let alone interact with them online.

If you take a look at your friends that you have, you probably share similar values, motivations and ideas about the world. You probably love it when they get opinionated – even if you don’t agree with it – because it shows you that they’re passionate about something.

Most business owners and companies neglect to take this on. They’re worry about ‘feedback’ or perceived ‘negativity’.

They worry that in sharing their opinion they’ll end up polarising their audience and their market…

But you know what?

That could actually be the very thing that helps you to stand out and be loved by your audience.

Here’s how you can do it:

Thanks for hanging out and I trust that this has been helpful to you

Make sure you let me know if it has!

Nicola