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How Do I Choose A Niche?

How Do I Choose A Niche?

Men. Women. Single. Married. Kids. No kids. Retired. Just graduated.  Will I cut out half of my market? Am I too specialised? Shouldn’t I just keep it broad? Everybody needs my stuff. What if nobody buys. There are sooo many things that roll around in people’s heads...
When You’ve Made It

When You’ve Made It

It’s common to think that when you’re ‘there’ you no longer have any worries or concerns or fears. It’s common, from the outside looking in, to think that those people who have seemingly ‘made it’ don’t get anxious or worry or feel stressed and pressured. I used to...
Creating connection

Creating connection

Can I get a whoop whoop from all of those who love shoes!!? Can I get a hells yeah from those of you in the crowd who love a good handbag!? What about those of you, I see you, who LOVE to feel great and amazing in what you’re wearing?? Ooooh yeaahhhhhhh!!!!! I see...
Scatter Gun Marketing

Scatter Gun Marketing

We’ve all seen it, right? People who just come flying out of nowhere, flinging stuff up and all over the internet hoping for a result… but without a strategy. Their only plan is “I have to do this, I must do this, so I will do ALL of the things”. The trouble with...
When will it change?

When will it change?

Yeah, but how long is it REALLY going to take??? I remember sitting in my tiny office in my old house, the room was approx. 2mx1.5m, no window (but with a glass door!) wondering when it was all going to change. I remember moving from the kitchen table, to a small...