Does what I’m wearing really matter?
Yes, yes it does. A lot, actually but potentially not for the reasons that you might think. It’s not about having to wear fancy clothes all the time.. or even some of the time. It’s about realising that your personal brand includes what you’re wearing…
We’ve only got to think of fruit at the store. If it’s not displayed nicely, or if the skin is puckered on an apple, you’re unlikely to pick it up and enjoy sinking your teeth into it. When you look at it, you judge it. You assume because the skin is a bit wrinkled that its probably going to taste gross! And you’d probably be right.
Conversely, you don’t want to go ‘all out’ with what you wear if it’s unaligned with you are.. or if it’s inauthentic to who you are.
The thing that matters most is that you’re walking your talk and doing everything you can to create a stellar and aligned first impression with your audience. This, to me, means that you’ll have clean clothes on – unless you’re doing a video of something where you’re talking about how to clean dirty clothes! Ha!
The thing is this… does the outside match the inside? No matter what you think, impressions matter.
How you’re dressed matters.
How you’re looking matters in your photos, your videos and even when you walk down the street.
Use your clothes and your appearance to your advantage!
And Remember The World Is Ready For Your Brand of Awesome.
Nic x
