You are an enigma and it’s time that you saw that about yourself….

 

The ‘internet’ is loud, bossy, opinionated, welcoming, distracting, annoying and reassuring.

 

I remember waaaaay back in my ‘start up days’ when I had trained to be a style and branding coach, looking back then at all the people who were ‘out there’ doing their thing in the space I wanted to come into.

 

Initially I was doing a lot of the delivery of my services in person marketing online since way back when starting in 2010 but I hadn’t worked out how to stand out from everyone else i felt like I was at a severe disadvantage because I was based in a tiny country town in the middle of nowhere.

 

I looked at all the people out there who were doing their thing, delivering in person, getting clients by going to various events, networking events and I felt like I couldn’t measure up. That there was no way people would listen to me compared to those that seemed to have more accessibility, let alone buy from someone who lived in the middle of freaking nowhere.

 

I had massive imposter syndrome happening. I had a huge self confidence issue, because I honestly didn’t see how I measured up. But me being me, I shoved those thoughts deep down into the back of my mind and kept going anyway.

 

I decided that I would do as much work as I could do to build my experience. I would deliver more value than anyone else possibly could. I would do it online and in person, the perfect hybrid, which was a win for everyone, because they didn’t need to wait for me to be ‘in the room’ AND they also got to see me in the room later on down the track! #winwin

 

I recognised that I didn’t have the same experience as someone else.

 

I recognised that I didn’t have the same depth of knowledge as many others, because they had been at it longer than me.

 

But what I did know, is that there was not one person on this planet who has the same life experience as me, the same education experience as me and they don’t have my heart.

 

For years I’ve been saying very publicly that if someone wanted to come and learn from me, to do exactly what I do, in the way that I do  it, that I would be willing to teach them absolutely everything without holding anything back.

 

If someone wants to talk about the same things as me – for example, visibility – I am mor than okay with that.

 

If someone wants to call their program the same as mine, ok. That’s weird but it also happens sometimes. And I’m ok with that.

 

WHY?

 

Because I choose to believe in abundance.

 

I KNOW that there are people out there talking about visibility and getting yourself out there online and marketing and online programs and trusting yourself and be you. I KNOW that there are plenty of people out there doing that and it doesn’t bother me these days in the slightest. (In the early days it did, but not now).

 

WHY?

 

Because the way I explain things, the way I do things, the way I have mastered what I’ve done is DIFFERENT to every single other person out there. There may be similarities and that’s ok.

 

MAINLY THOUGH, I’m not bothered because I’m  me. And you’re you. And they’re them. And some people will like you (and them) more than they’ll like me and that’s ok.

 

I know that some people will be the opposite and that’s ok.

 

I refuse to bend and contort myself trying to be liked by everyone. I’ve done that in the past and it’s frucking exhausting. I refuse to try to be like how everyone wants me to be, because it’s exhausting.

 

I’m done (and have been for a long time) with trying to be all things to all people and be someone I’m not.

 

And you know what? People either like that about me or they don’t.

 

Some think I’m wildly unprofessional, uncouth and a disgrace.

 

Some people think I’m freaking the bomb diggity and a total badass.

 

Others don’t like that I’m jiggy with whatever you think. Yes, it can sting for a bit if someone doesn’t like me, but why would I try to convince anyone that they should???

 

 

So for you: when it comes to your marketing, your visibility efforts, for the love of God get ou there and share your slant on things. Share your opinions, share your thoughts, share your musings, your anecdotes and your stories.

 

Share YOU.

 

WHY?

 

Because you’re a motherfucking ENIGMA who deserves to be seen.

 

Who will be seen when you get past the self doubt, the limiting ideas and the notion that you are not already good enough. That you’re not already enough.

 

Because it all boils down to that, right?

 

The fear of not being good enough. The fear of not being loved and the fear of not fitting in.

 

It all comes back to that.

 

You are good enough already.

 

You are loved already.

 

And honey, you fit in with me and my people, so you need to stop it already.

 

Love you x