What does it REALLY take to make things work?

 

Courage. Resilience. Support.

 

Without these three things, this business of yours is unlikely to work.

 

I’ve been working with all kinds of business owners now, since 2010 to get themselves out there and there’s something I need you to know.

 

We need YOU to stop ‘FAKING IT TILL YOU MAKE IT’ online.

 

Nope. No.

 

FITYMI conjures up feelings of feigned confidence.

 

It brings u the feelings of having to ‘pretend’ to be an expert. To ‘try’ to create positioning that exudes this.

 

The thing is, that I’ve worked with newly minted coaches and 40-years-of-experience-professionals.. and every one of them has the worries of not being good enough, worrying what their peers will think, thinking they’re not qualified enough.. and honestly, you DO NOT NEED to FITYMI.

 

What you need is a way of unpacking your genius from inside your brain, getting it out and onto paper so you can SEE your brilliance.

 

As an aside, I wish that I had this when I started. It would have saved me the 18months of heartache, stress, overwhelm and worry.

 

I remember looking at what I was doing and thinking “oh gosh! There are so many people out there like me. How on earth am I going to stand out?”   and “Why would they listen to me versus someone else” to even “What if I look like a total newb “…

 

You enough. And you don’t need to FITYMI.

 

How about we find a way to work with where you’re at right now and a way that’s going to step you forward?

 

What if were to create confidence NOW.

 

Clarity NOW.

 

A way forward, NOW?

 

And a way of doing this that is going to serve you for life. Well, for your business life?

 

I remember sitting at the kitchen table in our old house, looking the list of options of all the things that I could do.

 

The ways to make money.

 

The ways to get clients.

 

The things I could do.

 

And I remember being and feeling paralysed.

 

Should I do this?

 

Or that?

 

What if I fuck it p.

 

What if they don’t get it?

 

What if no one buys?

 

What if I fail?

 

At this point, I’d entered into a partnership-style-arrangement with a good friend of mine and we were trying to get our JV off the ground.

 

Trouble way, I was working a million hours a day, trying to work out the tech, thee marketing, the lead gen and she was working on what would be delivered in the courses and programs after they were sold.

 

It’s ‘easier’ right, if you share the load??

 

BA-BUM. Not necessarily.

 

We were both as inexperienced as each other when it came to grow a business and it created some damage for a while in our friendship.

 

Unnecessary pressure. I felt resentful for a while… I think we both felt like we were doing loads of work, but nothing was taking tracking.

 

I can’t speak for her, but I know I sure as shit felt like, as far as the business growing side of things (marketing, etc) I was showing up online like I was FITYMI.

 

I was trying to be professional.

 

Appealing.

 

‘Proper’.

 

… The wildest thing you could dare to do aback then was to put up an ad with too many words in it!!! #LivingOnTheEdge  or of me sticking my tongue out!!!!!

 

I was definitely FITYMI… and I didn’t fucking make it.

 

We stopped working together and we each concentrated on our won things. Our own path forward.

 

And we both ‘made it’ by NOT FITYMI.

 

We ‘made it’ by being REAL.

 

For me, things turned around when I stopped FITYMI. It all turned around when I started being more ME.

 

Funny. Silly. Kickass. Edgy. Stylish. Swear. Embracing the theatrical, dramatic and creative side of me.

Without giving a F about what anyone else thought.

 

Sometimes though, due to different circumstances, we can be rocked to our core… and the TEMPTATION to FITYMI can creep back in. (Creeper be gone!!!).

 

I was totally tempted and succumbed to that for a while and I really felt like I lost myself.

 

I lost myself in the sea of trying to appeal to the masses. Again.

 

Trying to be all things to all people. Again.

 

FITYMI nearly broke me. Again.

 

When I finally let all of that go, I finally realised that being me is actually pretty fucking amazing… I realised that I was bringing in all of the FUCKING AMAZING clients, business owners who all want to remember, really remember, who they are and how they can be THAT online. … and how doing that is the most free-flowing-feels-like-you’re-soaroing-above-the-clouds-type-of-feeliung….

 

Permission to be themselves.

 

Permission to NOT FITYMI.

 

To NOT fake it till you make it and instead, that with the dispensing of this, they show up in a completely different way to what they would have before.

 

They show up already perfect. Already perfect as they are.

 

Inspiring.

 

Motivating.

 

Captivating.

 

Brilliant.

Engaging.

 

Beautiful.

 

No more FITYMI please.

 

You’re a badass.

 

We don’t want a vanilla version of you.

 

We want to SEE YOU.

 

Your heart.

 

Your soul.

 

Your realness.

 

Your mind.

 

It’s time to Rock Your Business.

 

www.nicolamoras.com.au/rock