I remember having a conversation with a woman a few years ago, when she asked me what I did for work. And I said something along the lines of ‘Well, it’s quite boring really. I just help people get themselves out there online so they can work with people they love’. I thought this was THE most boring thing in the world to say!

And admittedly, I did say it in a way that probably came across a bit flat!

But, this woman was intrigued and wanted to know more. I was flabbergasted!

To be honest, I hadn’t wanted to engage in a conversation about what I did. I didn’t really want to talk about it. I didn’t want to try and have this person become a client. I just wanted, well, to be boring so we didn’t end up talking all about it! Hhaha!

My mission failed miserably! Apparently even this (to me) boring explanation of what I did was enough to pique her interest and we talked about what I did in more detail!

Something I thought to be true, was that if you feel like you’re being boring, you probably are. However, there are times where this just isn’t even true!!! Sometimes it is obvious, but if you are having a conversation (either a literal convo or posts on the internet) there are going to be people who find what you’re talking about fascinating!!!!!

There 4 main things that you can do to change this up! To do your best to not be boring! As you can see, I filmed a video for you explaining it all!

Check it out and if you have questions, make sure you let me know.

The biggest obstacle every business owner faces at some point in their journey is getting past the mindset that what they have to say is being missed by people. That it’s not interesting or that it’s not compelling.

When you know your stuff, and you know who your audience is (along with what they really want, what their challenges are) and you have a way of communicating how you can help them, they will not think you’re boring! They can’t. They’re getting help from you and that is the opposite of boring!

Nic

P.S. Ready to learn how to create not-boring marketing?!?!!? Then check out VISIBLE: The Immersive Experience. This is one of the core things you’ll get my help with. Click here to find out more about it.