ELIMINATE CONTENT-CREATION FRUSTRATION & OVERWHELM FOREVER!
DOWNLOAD MY FREE 'VISIBLE' DIGITAL CONTENT MAP TOOL & VIDEO TRAINING. USED BY THOUSANDS GLOBALLY
ELIMINATE CONTENT-CREATION FRUSTRATION & OVERWHELM FOREVER!
DOWNLOAD MY FREE 'VISIBLE' DIGITAL CONTENT MAP TOOL & VIDEO TRAINING.
USED BY THOUSANDS GLOBALLY
The unique challenge that we have in this day and age, is that everyone has access to cheap and ‘easy’ marketing. Anyone can go and put up a post or an ad and hope to drive clients to them. The thing is though, if you’re hiding behind your features and benefits and widgets and inclusions… you’re missing out on probably 75% of what is going to actually make the difference to your results.
25% of what you put out there should be about the inclusions, features and benefits. The somewhat binary 1’s and 0’s of what you do and how you help. Whereas the lions share (75%) should be about you showcasing you, your talents and WHO you are versus solely what you do.
Why?
Because people have finely tuned bullshit detectors these days and in fact, are programed to disbelieve you versus believe you first up! So we want to give them every opportunity to see that you are someone of integrity and values versus someone who’s just after a slice of the internet money making pie.
One of the things to focus on is building relationships, which means helping people to get to know you and feel connected to who you are as a human, not just as a service provider.
Today on The Coffee Run I shared how you can do that.
I also talked about the challenge that you’re faced with: The need for vulnerability. You’re not alone. We all can do a better job of this. That’s the first challenge with the world today.
The second is more of a functional challenge to help people get to know you and that is a FREE challenge I’m unleashing later on this week/next week that will help you to help more people.
Meanwhile, catch up on the replay here