Over the years I’ve seen person after person talk about launching and how their launch nearly killed them. I’ve been in groups where these people tell the real story about how much their launches cost them in all ways.

 

From the pressure to get things out. The financial pressure. The pressure of perfection. The pressure of making it ‘right’. The pressure from others’ successful ‘six figure launches’. The reality of what goes on behind the scenes.

 

I’ve been in groups where people will share one thing publicly and on the inside of said groups, the reality.

 

In many instances, the experiences they were sharing, were that there was so much freaking pressure to perform that they didn’t enjoy the process.

 

In many instances, the cost of the launch meant that even with a six figure launch, they ended up with really not much left in their pocket to recompense them for the months of hard work and effort that went into the launch, let alone into the delivery of what they’d sold.

 

There were breakdowns witnessed as well as lots of breakthroughs, of course.

 

However, from the things that I have seen (plus my own experiences with running launches like the above) it just was so far removed from something that I wanted to experience it wasn’t funny. And sure as heck wasn’t something that I wanted to experience.

 

And so for years I was ‘anti-launch’ in the way that everyone else was doing ‘it’. Instead, I was focussing on offering, selling and delivering on the things that I wanted to deliver on. Without relying on one launch to fund my whole business for six months or a year. Without relying on expensive video production, expensive ads, trying to rally the troops to be an affiliate of mine.

 

Instead, I just kept going about doing my thing, without the stress, worry and overwhelm of having to go through all of the motions.

 

Imagine a world where you have an idea and you put it out there and people buy it – or don’t. A world where, for a couple of weeks MAX, you talk about one program, one offer and one way of delivering into that.

 

And perhaps a few days, a week or two after that, you have the idea for the next thing, and you do that. And so on and so on.

 

Without complication. Without stress. Without overwhelm. Without endless hours of tech integrations

 

Literally one offer. Perhaps a 2 or a 3 payment option. Maybe a webinar, maybe. The same one though, delivered live, so that people can FEEL you through the screen rather than some bs evergreen webinar that pretends to be live (I know you know what I mean here!!).

 

And you have the joy and thrill and excitement of fast returns, fast results and you see your audience get fast returns and fast results.

 

I don’t honestly know why you’d do it any other way.

 

I would have to say that a typical launch looks something like this if you were to do it The Traditional Way (6-8 weeks pre launch, launch and then post launch) :

 

Video Production $5K

Ad Spend including testing $30K+

Graphic Design $3K

Web design and sales page $5K

Affiliate fees $half of your sale amount

Funnels for upsells downsells crossells $10K

Wages for tech people on standby $2K

Wages for admin staff to manage customer care $6K

 

So before you even have sold one thing, you’re looking at this puppy costing you $61K+++++

 

Ouch. Now, if you break that down over 12 mths if you’re expecting this launch to fund you for the next 12 months, that equates to $5K+/mth, which isn’t perhaps on average too far out of the realm… BUT you’re RELYING on selling your sweet ass off to make sales.

 

Now.

 

In order to break even, at $2K/sale, you’d need 30.5 new clients. But, if half of your clients come through affiliates you’ll need about another ten-ish before you break even. So your goal would be 40 sales.

 

Doesn’t seem too much of a stretch. But if your lead gen doesn’t work. Or if the offer that’s put in front of your affiliates doesn’t work.. you’re staring down the barrel of being A LOT OUT OF POCKET!!!

 

 

My suggestion is that you reconsider HOW you launch.

 

Video production $0K

Ad spend $0K

Graphic design $0K

Web design and sales page $500 MAX

Affiliates $0

Funnel $50/mth

Tech people on standby $0

Admin customer care $0

 

You need to have a funnel regardless of whether you’re launching or not. It’s a system for capturing leads and emailing people in bulk.

 

With this way of doing it, you are not RELIANT on the launch making money, really at the start, in order break even.

 

This is what makes the “Let’s Launch It” method so much better. Minimal outlay. The ability to pivot if you need without having to rework everything.

 

Flexibility.

 

Adaptability.

 

All without having to outlay a bunch of cash at the start and without the stress, pressure and overwhelm of having to make sales when you’ve gone and spent a bunch of money on things that honestly, aren’t even necessary.

 

We start Monday.

 

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