It HURTS when you know it’s time to let go and you don’t really want to.
It feels like you’re having your arm cut off – well. Maybe not quite, but it hurts like a bitch.
Take this for example as a story I hear from a lot of female entrepreneurs, experts & thought leaders…
They’ve been in business for around 18 months and they’ve been doing ok (their words not mine) but they want MORE. They want the next level (their words, not mine!!)
You see, they tell me that they have evolved. They’ve become more conscious. They’re more aware. They describe themselves as starting to awaken…
And then the marketing that they were using (various different tactics) have STOPPED WORKING. Like literally stopped working. The networking events they used to get referrals from don’t really refer any more. The Facebook stuff they do doesn’t seem to sit right.
And so they kind of cocoon themselves with doing what they do best: serving the clients they have and trusting that it will all work out.
Which, of course, is AWESOME… until you ARE REALLY REALLY READY some new ones.
They eventually they come to the realisation that they’re no longer the person that they once were, so it’s no bloody wonder their marketing and offerings haven’t worked the same way they used to!
IT’S BECAUSE YOU’RE DIFFERENT.
You see… there are many people out there that tell you to be the kind of person that your clients want you to be and that’s just horse sh!t. Seriously. Why not just be YOU?
As a LEADER, you need to lead the way.
I can pretty much guarantee you that Branson, Robbins, Bruchard and LaPorte haven’t always been the people they are today. They way that they position themselves and WHAT THEY DO evolves as they evolve and learn more. It’s human nature. As they learn more, they can expand what they teach.
You’re the same.
However, you need to go of the person you once were, the branding you once had, the positioning you thought you wanted that no longer fits (like jeans that still fit but just FEEL WRONG) and embrace all that you are NOW. TODAY.
Sometimes that can mean doing things completely differently to the way you always have. Sometimes that can mean some minor tweaks.
What this looks like is a ‘Business Mid-Life Crisis’! USE IT to your BENEFIT! Recognise the signs and use this as the springboard to your NEXT LEVEL.
Nic